15 Aug Broadcasters Reformulation of Business Models
In response to rapid changes in the external environment, broadcasters adopt and reformulate their business models to maintain their market position and diversify their revenue resources. Digital television, satellite radio, and Internet-bases broadcasting are major trends for broadcasters to focus on.
Assess the opportunities and challenges faced by broadcasters in addressing these three trends. Use at least two scholarly resources, in addition to your text, and this week’s PowerPoint presentation to develop your post. Respond to at least two of your classmates’ posts.
