Metaphoric Analysis

In ENG100, we discussed the basic parts of an academic essay and concepts of organization and paragraph structure. This paper should conform to all of the discourse patterns you learned in ENG 100.

Be sure to include a link to your chosen ad in the paper.

Here are some notes on the content of the paper:

• Introduction: In the introduction, describe the rhetorical situation of the ad, especially as it relates to the metaphors at hand. This might also be a good space to explain any necessary information on how the metaphor works. For example, if you are describing a structural metaphor, you might need to quote Lakoff and Johnson.

• Body: In the body paragraphs, you will analyze the metaphors, break them apart, and put them back together to explain their rhetorical effect. You will likely use the same pattern of observations, inferences, and explanation that you practiced in Week One.

• Conclusion: Your conclusion should re-enforce the thesis and continue to explain the rhetorical significance of the metaphors.