1. Chose a specific health services organization.  You can choose any health care organization that interests you.  This can be because you work for the organization, would like to work for the organization, are a patient or client of the health services organization, or any other reason that will inspire you to examine the organization’s marketing efforts.   Be sure you either are sufficiently knowledgeable about the organization or can gather information on the organization and its competitors.   Since the focus in this course is on the health services patient/client, please do not choose health care insurance plans or pharmaceutical companies. 

 topic:

• Home health care

 2. Submit your final project organization topic for approval.  As directed by your faculty member, submit the organization that you will pursue in the assignment dropbox.   Provide a brief description of the organization and why you chose it. You will submit this topic for approval in week 3.