What are the pros and cons of the Kaiser Brand? 2.What should Kaiser do to expand membership within the consumer

30 Aug What are the pros and cons of the Kaiser Brand? 2.What should Kaiser do to expand membership within the consumer

Posted at 02:58h in Business & Finance / Marketing by

5 slide PowerPoint presentation:

1.What are the pros and cons of the Kaiser Brand?

2.What should Kaiser do to expand membership within the consumer and employer markets?

3.Should Kaiser move away from the 8 year old Thrive campaign for something new given the commoditization of wellness initiatives?

4.Should Christine Paige resist the pressure to deliver hard metrics? What metrics would you recommend?