CRITIQUE THE RESEARCH METHOD used in the Nestle coffee supply chain case. 

 

This exercise is to identify the reason why the research was conducted. What good does research do?. How much does it cost? How long does it take? How critical is research? Who should conduct the research? Who uses the research? Why should time be spent designing research? Research is an input into? Would you perform research in the same way on the company you are assigned? What would you change and why?