PROMOTIONAL OBJECTIVES AND STRATEGIES

https://www.youtube.com/watch?v=r-uzUXLQSqM

https://www.youtube.com/watch?v=gzboxSlRzU8

https://www.youtube.com/watch?v=4gFOemRy0qs

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1.       Articulate the difference between sales and promotional objectives

2.       Understand the components of sales objectives

3.       Understand the components of a brand attribute promotional objective

4.       Understand the components of a purchase funnel promotional objective

5.       Be able to create a new objective for a situation presented

6.       Understand the components of a promotional strategy

7.       Be able to create a promotional based on a set of underlying objectives

LECTURES 1, 2, 3

https://www.youtube.com/watch?v=gFetVPTT488

https://www.youtube.com/watch?v=73w94y6uOEQ

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https://www.youtube.com/watch?v=LerdMmWjU_E&list=PL3DYW_HemO05USIt1Ld2MXTiDGfq2Ah0y&index=3

https://www.youtube.com/watch?v=fiwIq-8GWA8&list=PL3DYW_HemO05USIt1Ld2MXTiDGfq2Ah0y&index=4

8.       Be able to define content marketing, and explain its context in the larger marketing story

9.       Identify synonyms of content marketing, what are the differences in their definitions

10.   Explain the concept on always on

11.   What is liquid and linked

12.   What is dynamic storytelling

13.   What are some of variations on that (storytelling)

14.   How did Coke suggest breaking  out content creation by risk factor?

15.   What makes good content marketing

16.   Story of content take away points