31 Aug Developing and deploying a marketing strategy for a healthcare organization
Rubric
- The material demonstrates critical thinking in its evaluation of the 4Ps of marketing present at your organization
- The material demonstrates critical thinking in its evaluation of the 5Ps of healthcare marketing in your organization
- Creates a visually appealing mission and vision statement that accurately reflects the purpose of the healthcare organization.
- Develops codes of professional conduct that best supports areas of social responsibility in the select healthcare field.
- Develop radio announcement 30 second script. Write a detailed script of the 30-second audio clip
- Develops a print advertisement that best promotes your healthcare organization
In this unit, you become the sole owner of a healthcare organization. You would like to increase marketing potential while maintaining social responsibility within your field. As a new owner, you are not afforded a budget to hire a marketing expert and must develop the marketing strategy and subsequent collateral materials yourself. Your objective for this unit it to develop a marketing package that promotes your healthcare organization. By the end of this unit, you will become the subject matter expert on developing and deploying a marketing strategy for a healthcare organization.
- Submit your marketing package as one (1) Word document. To do this, you will need to use Page Break and copy/paste functions. Failure to submit your marketing package into one (1) document may result in a grade reduction.
- Your final submission must include each of the following:
- Professional letter from you to the local Chamber of Commerce introducing your new healthcare organization to the community. This is your opportunity to make a good, first impression, so be sure to incorporate the elements you would want to promote.
- Discuss the 4 Ps of marketing in your organization
- Discuss the 5 Ps of healthcare marketing in your organization
- Create mission and vision statements
- Develop codes of professional conduct which support social responsibility in your select healthcare field
- Develop radio announcement 30 second script. Write a detailed script of the 30-second audio clip
- Design a print advertisement (e.g. billboard, bus, newspaper, etc.). You will provide the print advertisement that you create on a separate page in your marketing package.
- All materials in your marketing packet must be completely original. Copying and pasting work from other sources for this assignment is strictly prohibited. Remember, you are developing a marketing package for your own healthcare organization; make it unique.
- Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.
