Review the Goedhart and Koller article on value creation. https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-value-of-value-creation

 

Now, revisit the company you wrote about inyour discussion forum (Home goods/decor store).

 For this paper: Summarize the key points from the article regarding value creation Identify how your company should create value, as it is discussed in this article Describe potential challenges your company may have to overcome Summarize how your recommendations to create value will positively affect customer segmentsand demonstrate how this could be part of a larger marketing strategyYour paper should be 2-3 pages in length and conform to APA guidelines in the CSU Global WritingCenter. Include at least two scholarly references in addition to the course textbook. The CSU GlobalLibrary is a good place to find these references