Amazon: a master of reinvention”

1. Read the following Article

https://www.london.edu/faculty-and-research/lbsr/diie-innovation-icons-amazon (Links to an external site.)  

1. Identify and analyze all points that, according to the author, make Amazon the best example of a serial business model innovator
2. Provide 2 real-world examples that support each point, and 2 examples that oppose each point.
   1. Make sure to cite your sources
3. Font – Times New Roman, font size 12, single line spacing, normal margin