It was only June 29th, 2007 when the first iPhone came out, but it feels like we have been living with these devices and their apps for much longer. Smartphones have created a new way of living. We are always connected, have instant access to information, instant directions to any location, and much more. The mobile experience is now expected, and enterprises have to adapt and provide these experiences to their customers, employees, and partners.  

• Discuss why mobile application development is considered unique in comparison to website development. 
• How has mobile application development impacted the use of Smartphones?  Explain
• Why are mobile apps an expected part of enterprise development and marketing?