Choose a specific product that you have personally purchased ( A HOUSE is the product i purchased) . Evaluate and clearly explain how the purchase was impacted by each of the 5 categories of influences:  Economic Needs, Psychological Variables, Social Influences, Culture & Ethnicity, and Purchase Situation.  If an area did not impact your decision, be sure to state that, so I know you considered it.  Under Psychological Variables, be sure to address all that apply.  In addition, cover what level of problem solving you used in this purchase decision