But alas, there can’t be sales—or business for that matter!—without customers. Since everyone has been a customer on more than a few occasions in their lives, it’s a great topic for students! Questions like these work well:

Who are the customers for your company/industry?

As a customer in general, what do you usually expect?

How do you gain more customers?

How do you lose customers?

“The customer is always right.” Do you agree/disagree?