List One

• Silent Generation – born between 1927 and 1945
• Baby Boomers – born between 1946 and 1964

List Two

• Generation X – born between 1965 and 1980
• Generation Y/Millennials – born between 1981 and 2000
• Generation Z – born after 2001

Instructions:

• Pick one generation from each list and describe the characteristics and needs of the two generations you chose.
• Compare and contrast the two generations.
• Describe the channels of communication that would be appropriate for that generation.
• How tech-savvy are the people in the generations you chose.
• What marketing strategies do you feel should be used to sell a product to the generations you chose?
• How would you market a product differently to a younger generation when they become older and need the same product? Will the characteristics of the generation factor into the marketing strategies? (example-medical care could be accomplished through facetime instead of visiting the doctor’s office.)

Guidelines for Research Papers

• Word-processed
• (3-5 pages)
• Double spaced
• One- inch margins
• Font-Times New Roman
• Size- 12