30 Sep The article summary must include: A cover page with your article?s title, author, and source as well as your na
The article summary must include:
- A cover page with your article’s title, author, and source as well as your name, the course title and number, and the date.
- An overview or summary of the marketing research article (55 points)
- How the topic specifically pertains to information in the course and textbook (30 points)
- Your business opinion of the significance the subject has on today’s organizations using marketing research. (10 points)
- Spelling, grammar, sentence structure, continuity/flow of paper (5 points)
The article must be summarized in 1 1/2 – 2 (full) typewritten pages of content, using 12 font, double spacing, Times New Roman font style, size 12.
