Read the attached PDF article entitled, 'How Blockchain?Technology Can Benefit Marketing: Six Pending Areas Research

03 Oct Read the attached PDF article entitled, ‘How Blockchain?Technology Can Benefit Marketing: Six Pending Areas Research

Posted at 20:10h in Information Systems by

Read the attached PDF article entitled, "How Blockchain Technology Can Benefit Marketing: Six Pending Areas Research Areas".

The six pending research areas mentioned in the article are:

1) Fosters disintermediation

2) Aids in combatting click fraud

3) Reinforces trust and transparency

4) Enables enhanced privacy protection

4) empowers security

6) Enables creative loyalty programs.