Competency

In this project, you will demonstrate your mastery of the following competency:

• Communicate professionally to diverse internal and external audiences

Scenario

Your presentation to stakeholders was wildly successful and the  company has determined that it is in their best interest to move forward  with the diversification strategy you recommended. Since you did so  well with the presentation, you have been asked by company leadership to  prepare a draft of the press release that will go out to announce this  new strategy. Your press release is meant for the external audience that  was not represented at the all-stakeholder meeting: a group that  includes customers, vendors, suppliers, and the general community.

Directions

Complete the Project Four Worksheet in your Soomo webtext and submit it for instructor feedback.

Using the template provided in the supporting materials section  below, draft a press release that reflects your company’s new venture  and how it affects the general external audience. Your press release  should address the following rubric criteria:

• Address the key points appropriate for external audiences.
• Summarize the diversification decision.
• Explain why the decision was made.
• Explain where in the marketplace the new products are launching.
• Identify who benefits from this product in both the company and the community.

What to Submit

To complete this project, you must submit your completed press release template  of 1 to 2 pages using the provided templates, or the document you  downloaded from Soomo. Sources should be cited according to APA style.