1) Conduct an analysis of the general business / macro-economic environment facing Mihi. For

each component of your analysis, identify the relevant trends and the implications (positive or

negative) for the company. The time horizon for your analysis is 3-years.

2) Conduct a Porter’s 5-Forces Analysis of Canadian Retail Cannabis industry?

a. Describe the characteristics associated with each of the five-forces

b. For each of the five forces and based on the characteristics you identified in 2a above,

identify the level of the force (low, medium, high) along with a rationale as to your

assessment.

3) Describe how attractive/unattractive you believe the industry is for Mihi using your answers

from #1 and #2 above as evidence to back-up your position.

4) Describe what you believe is the recommended launch strategy for Mihi using the strategy

triangle. For each component of the triangle include your rationale for your decision.