Respond to the following in a minimum of 175 words:

• Consider a product that that you are loyal to, that is part of your personal brand.
• Define one of these essential concepts in branding from the course readings or other credible sources:
• Brand equity
• Brand awareness
• Brand loyalty
• Perceived quality
• Brand associations
• Brand assets
• Explain how the branding concept you described and the overall brand influences your loyalty to the product.
• Explain how understanding branding can help you be a better consumer and marketer.