Do you agree that a business proposal is created for a specific request or opportunity? If you agree, please explain why? 

Do you agree that a proposal is not a business plan? If you agree, please explain why? 

Do you agree a proposal is not prepared as a cold call to a client? If you agree, please explain why? 

The reason that a proposal cannot arrive as a cold call is because it must be tailored to the client’s needs. Do you agree?

The proposal audience is the most crucial factor to get right when preparing the proposal. Do you agree?