This is an Excel-based assignment. You will complete the assignment in Excel and submit your work as an Excel file. If you struggle with Excel or don't have access to this software, please let me know.

Goals of the Assignment

You will present an analysis of the contribution of a new product and the effect of cannibalization. For your analysis, you need to make a decision about the product's price level and make some assumptions about how quickly this product will be adopted by the market.

Please review the attachment for more details about the assignment. I also encourage you to review the grading rubric before you start working on the assignment to make sure you understand the expectations.