PART 1:

Outline a few ideas of how you will employ social advertising for the company you chose to focus on. 

1. Based on our reading, what types of social media ads may be most useful for you? Which platforms?
2. What types of ad creative will you use? Why do you believe this will be effective for you?
3. What will the be objective of your social ads? How will you measure effectiveness?  

PART 2:

1. Who creates the content published in social channels? What kind of content can be published?
2. How do social media marketers utilize SEO and SMO to meet marketing objectives?