Respond to the following in a minimum of 175 words:

• Select a consumer-products company belonging to the Fortune 500.
• Search the Claritas  Zip Code Lookup site for a zip code of an area you are familiar with.
• Describe how the company’s key product and brand elements fit the needs of the market described.
• Evaluate the company’s ability to address this market.
• Considering concepts in the  course materials, what are your recommendations for how your company can develop marketing strategies for reaching its target market based on the  data.