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By this point, you are required to have completed at least one of your field notes interviews. Describe your experience with the field notes interview(s) you have conducted to date. Include some details (technical, logistical, personal, professional, etc.) about the interview and the interview process...

After reading the Final Word in The Starbucks Experience, consider that this text indicates that “Leadership, the framework - be welcoming, be genuine, be considerate, be knowledgeable, and be involved” is critical to creating the Starbucks Experience of everyone who comes in contact with the...

Throughout this course, you have examined the persuasive psychology of different forms of advertising and marketing. You have studied theories and factors that influence how people process information, are persuaded to respond to a message, and make decisions about purchases or donations. You have also...

Bring to mind pictures of sad puppy eyes and scrawny cats in dirty cages. Or think of images of impoverished children and messages about how a small gift can make a huge difference in their lives. Or recall public service announcements that feature frightening images...

In previous weeks, you have examined how cognitive connections influence your ability to be persuaded. This week your focus will be exclusively on the affective, or emotional, component of your attitudes as they inform your behavior. Two of the emotions that you will consider are...