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  1.    The role of ethos in branding revolves around getting the target audience to use and trust their product rather than their current product. This is a popular method used by many companies to get more consumers to purchase their products. The best way a...

This week, we talked about disorders of the heart and vessels, as well as the lymphatic system and disorders of the blood. Case Study Mr. K. is a 57-year-old man who consulted his physician after noticing marked leg pains while playing golf. He had previously...

 This week we will focus less on rhetoric (the use of language to persuade) and more on the use of ethos. Ethos is the third part of Aristotle's "three appeals" of argumentation--ethos, pathos, and logos (or, credibility, emotion, and logic). Ethos is an essential part...

  As a professional , you are expected to apply your expertise to patient care. On occasion, you will also be expected to share that expertise. With evolving technology and continuous changes to regulations designed to keep up these changes, there is usually a need...

 Questions:  Do you think we should allow genetic modification of the germline in  the US? Consider if you, your child, or a family member carried a  devastating genetic disease that could potentially be eliminated using  CRISPR, does this change your answer? Should we be concerned...

  Read Chapters 10 & 11 You can join the discussion by responding in 75-100 words to the questions noted below. You can pose your own analysis of the week’s topic, or share stories and experiences related to the week’s topic. Rather than simply answering the...