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What Is the Best Type of Marketing Research? Many market researchers have their favorite research approaches or techniques, though different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others...

Watch the following TedTalk: The Beauty of Data Visualization by David McCandless. Then, discuss the importance of data visualization and how it can be used to make better business decisions. https://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization?language=en https://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization?language=en ...

  In this week’s discussion, we will be looking at some of the differences between U.S. GAAP and IFRS, which is the set of accounting rules followed by just about every industrialized nation outside the U.S.  While there are many similarities between the two systems,...

  Scenario You are a business development manager reporting to the vice president (VP) of business development at one of the largest life sciences organizations in the Midwest. Their latest venture is producing a new cancer drug. The recent clinical trials of the organization’s flagship...