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Research, create and present an integrated marketing campaign, a critical function of business owners and Marketing departments. This project demonstrates a real world understanding of marketing/advertising principles. Over the semester, student will research and create major sections of an IMC , and present the project...

A political advisory committee recommended wage and price controls to prevent the spiraling inflation. Members of the investment community and several labor unions have sent the committee reports that discuss whether or not dividends should be under the controls. The reports from the investment community...

  Lisa Jennings thought that at long last, her company, Assurance Technologies, was about to win a major contract from Sealgood Instruments. Sealgood, a maker of precision measuring instruments, was sourcing a large contract for component subassemblies. The contract that Assurance Technologies was bidding on...