Address the issue of “last-mile delivery.” Last-mile delivery directly influences customer expectations and satisfaction but also represents an enormous challenge and cost for marketers. Is it worth the expense and effort to deliver products fast? Why or why not? You may wish to consider the...
Read Case: DRW and write three paragraphs about what you learned and how you think you might use this in your school work and career. Do not re-tell the story of the case (I already know it) but tell me what your analysis is and,...
In responding to your peers, comment on their critique of the identified marketing effort. Do you agree with their assessment of the marketing effort? Why or why not? Speak in first personResponses.docx ...
I need only small part of the project to be done, which is Sales Strategies ( Acquisition Strategy) And it includes: 7.1 Sales Team 7.2 Quantitative and qualitative objectives 7.3 Prospecting strategy 7.4 Compelling offer: Added value 7.5 Objections 2022.2MkCapstoneProject.pdfMarketingCapstone-G41.docx ...
You are to choose a modern brand (Starbucks is the brand you will be using) and use the same brand throughout this exercise. Analyze the story that your brand is telling through its advertising, packaging and other marketing communications. After a thorough analysis, answer the...
Working independently, create a SWOT Analysis (strengths, weaknesses, opportunities, threats) for your selected company. (Alphabet) In addition to including a matrix, discuss the impact of each SWOT component. Discuss the top 10 competitors for your selected company and the features from your product that are...
Tesla, Inc. is an American automotive company that specializes in electric car manufacturing. The company and Elon Musk, it’s current CEO, has been an innovator in the United States automobile industry. Tesla has used technology as one of it’s driving factors. They provide online software...
Refer to Chapter 12: Customer analytics help to solve several important problems, including (a) classification, (b) estimation, and (c) prediction. If you are employed or have worked at a company what opportunities exist to make better use of each of these analytical approaches to...
Q1) Identify key players (e.g., customer groups, supplier companies, major organizations) that Coca- Cola deals with in its operation and, from the marketing perspective, describe what Coca-Cola exchanges with each of the key players in order to make money in its business.Coca-Cola_AnswerForm4800.docx MKT 4800 Fall...
In 300-500 words using APA format/Citations Explain the purpose of segmentation and targeting in marketing Describe common segmentation approaches Book: https://oerfiles.s3-us-west-2.amazonaws.com/Marketing/Principles+of+Marketing.pdf ...