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Product/Service Topic Identification Each student must choose an existing consumer product/service to analyze for the Disruptive Marketing Plan.   You will submit a proposal in 4 pages regarding your idea using the template. Three references, including one Journal of Marketing reference, are required....

There are 3 questions on page 27 of the textbook. Answer all questions. Especially For the first question, you should fill out the Market Orientation Assessment Form, Box 1.1 on pages 10-12. Present detailed ratings; conclusions plus a short explanation for each part; and the...

  There are many types of customers and potential customers in the market for products and services. Demographic data is the statistical information regarding a population. Examples of demographic data include age, gender, married/not married, children/no children, educational level completed, and income level to name...

 Marketing research is conducted to collect, record, analyze, and interpret data relative to your business market and product category. Global market research is done with the same purpose; however, the scope of the research is for organizations conducting business on a worldwide scale. Read...

 An entrepreneur is someone who decides to either create a new product or an improved product with the purpose of filling a need in the market that is not being met. The entrepreneur assumes the risk of marketing this new product or service but also...