Develop a business plan for a start-up company that plans to sell a product or service in a local market, in a national market, or on the Internet. Select one of your favorite products as the basis for the company, or invent a...
You’re the account manager for an advertising agency that has just acquired a new account named American RVs. American RVs was established in 2013 and has been struggling to gain market share. You’ve been assigned the task of creating a new ad campaign for...
The purpose of this assignment is to identify factors that must be considered when conducting global marketing campaigns.For this assignment, imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil. You have been tasked with...
For this assignment, you take on the role of a personal retirement planner who is preparing a memo for your client. In the memo, explain to the client the financial and risk considerations that go into planning for retirement. Instructions Write a 4 page paper using the following...
Explain the difference between financial statements and pro forma financial statements. Describe how these statements are developed and used in financial management and planning. ...
Based on the Effect of Emerging Technology on the Economy of the Country assignment you completed in Topic 3, provide an executive summary (350-500 words) to recommend how the emerging technology could solve a problem in your country. Provide research and evidence that supports your...
Week 4 Discussion Watch the Pinkberry case study in the LEARN section this week. Then determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile. Here is an easy way to get started. Don’t fall into the trap...
Nowadays just about every high school student has a smart phone. They can be a distraction in the classroom or you can use them as a teaching tool. This assignment will have you think about different ways smart phone apps can be used to...
For this discussion, after reading the material and reviewing the videos this week, pick one key digital marketing role you believe is interesting. Review the job in more detail online and answer the following questions: 1) What is the role? 2) What are the...
Explain how firms obtain new products and why it is an important process for companies and customers. Name and explain the five stages in the product life cycle (PLC). What message does the product life cycle hold for marketers? ...