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Overview  This project, in which you develop a Marketing Plan, is an opportunity for you to take what you have learned this semester and apply your skills. You will be acting as a marketing firm and your client will be SMC or any organization of...

Within the last 10 years, the health care industry has seen big changes, not only in philosophy, but also with the implementation of the Affordable Care Act. There have been changes in political, economic, social, technological, legal, and environmental factors that influence strategic planning. Americans...

  Throughout this course, you will be creating a marketing plan for a hypothetical company that provides a product or service. For this assignment, you will document your hypothetical company's background information and mission statement, your company's short-term and long-term goals, an environmental analysis, and...

For this paper, you will prepare a sales call plan to be used in an imaginary sales call in your entrepreneurial venture.  The selling task should be either an entrepreneurial venture or a B2B sale introducing an innovative product, involving a product with some complexity. ...

**Technology topic is CRISPR/Cas9 gene-editing technology**** Overview For this activity, you will analyze your technology’s role in the event using one of the general education lenses. This activity contributes to your draft of the critical analysis section of your project. It also provides...

 The purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing strategies...

The purpose of this assessment is to produce a marketing audit that would support a   marketing plan. The audit should be produced for a company (or business unit) of your choice  in one sector from; mobile network providers, fashion clothing, automotive or charity and...