The final marketing plan is a presentation, not a paper. In this assignment, students will compile the assignments from weeks 2-7 into a marketing plan presentation. Students may have to edit their weekly assignments so that they reflect their “final” marketing plan in...
1. Explain the ways in which the Internet is a direct-response medium. 2. Distinguish between acquisition, conversion, and retention strategies. 3. Identify the elements of a direct response marketing strategy. 4. Explain the concepts of offer, customer lifetime value, and testing. 5. Explain the role...
Cartoon Creation Assignment - dropbox Cartoon Creation Assignment Watch the video on how to create a cartoon. Open www.toonytool.com Once on the site create a cartoon with at least four frames. You can use any setting, characters, decoration...
Project plans outline the intended course of events; however, things don’t always happen as intended. Organizations need to consider risks and develop a contingency plan. This plan is typically presented to management. Based on your prior research, determine potential risk factors for not meeting each of...
Respond to the following in a minimum of 175 words: In strategic planning, what components would you consider necessary for creating a strategic plan?Using your chosen company for this course, explain what components they use and whether they do a good job of communicating their plan...
For your final project, you will assume the role of an account executive with a small marketing firm that specializes in digital advertising campaigns. You have been asked to develop a digital strategy for a client who wants to develop a forward-thinking digital campaign that...
A project plan is based on research and organizational goals. To see an exemplar project plan, review the Project Plan Example.Use the Project Plan Template and the business needs identified in your Week 3 Balanced Scorecard to:Develop the project objectives.Explain what operational steps will be taken to...
MKT Please answer each question/prompt with at least 3 complete sentences. Chapter 6 PowerPoint – Explain the three main sources of data that e-marketers use to address research problems. – Explain the how and why e-marketers need to check the quality of research...
write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. Michelle is happy with how the plan is...
Michelle has told you that the board is now ready to see the final presentation of your plan for MM’s new product. "They are very eager to see what we have been working on during the past few weeks," she says excitedly. "I am sure they will love...