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Now that you’ve identified the organization’s SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance...

<iframe src="https://www.npr.org/player/embed/517563179/517563180" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player"> Complete the Privacy Paradox yourself. What did you find? Were you surprised by the results? Did you make any changes? Will you change your behavior going forward? ...

Case: Nestle - Integrating Marketing  Communication into Daily Operations  With more than 2000 brands, from global icons to local favourites, and  present in 190 countries, Nestlé is one of the world's largest food-and beverage companies. It operates in four different strategic business units:  beverage. milk...

Be sure to use this article as well as any of the materials on the company's website. Microsoft’s Power BI has been a powerhouse for years, and the company just keeps adding to it. This year, Microsoft introduced Goals in Power BI, a data-driven, collaborative,...

Be sure to use this article as well as any materials in the company's website.  Avaya offers several contact center suites, but its two  most prominent are Aura and OneCloud contact center-as-a-service  (CCaaS). These platforms were already quite sufficient, but Avaya added  to them this year....

Overview: After reviewing a synopsis of a mobile campaign, you will summarize the goals, execution, and results of the campaign. ********Prompt: Select one of the campaigns below and address the following topics:************* Problem and Goal: What problem was the brand trying to...

   The board members were very impressed with your presentation and how you are moving through the product development process. Michelle is ready now to start looking at the promotional part of the plan. She has been reading technical publications that laud the advantages of...