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Do customers prefer smart watches over Fitbit because of the design? What is the consumer's perception of Fitbit’s features over other smart watches and are they competitive? What are the desirable features that customers look for? Requirements: 400-450 words  Its a Business Research Proposal. Could...

Module 2 is all about the Value of Relationships. It focuses on how we can actually measure or quantify the value that a customer has to a company.  Question 1. Go to the American Customer Satisfaction Index website http://www.theacsi.org/industries and click on ACSI Industries. Select an...

Question 1. In your own words (approximately 50 words), explain how this video illustrates a customer-centric philosophy.  Upon viewing the video, it was noted that the idea of a customer-centric philosophy was illustrated via the wide range of tactics used by George’s company to ensure that customer...