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  Textbook:  Schulz, E. (2021). Integrated marketing strategies. MyEducator, LLC. - Topic/Chapter 3 & 4 Company:  The Westside Coffee Company  Website:  https://www.thewestsidecoffeecompany.com/ Review the Coffee Shop Keyword Search (attached) Identify the top 5 keywords  that The Westside Coffee Company should be using...

Read the article by Simoneaux and Stroud (2011) https://www.proquest.com/docview/860007592?accountid=32521.  Also want to review the recommended article by Valentin (2001) https://www.jstor.org/stable/40470032?saml_data=eyJzYW1sVG9rZW4iOiIxZWUyYzU3Yy0wZjc1LTQwOWUtODQ5Ny1lMDk4MzM3NTQ0NjQiLCJpbnN0aXR1dGlvbklkcyI6WyJjNWZjM2RhNy05N2ZjLTQ4OGItOGUyYi03YTY2Y2Y3MmE4OWMiXX0&seq=1 . During the analysis stage, you consider external factors that pose possible threats to or provide opportunities for your organization and compare these factors against...

  ning Outcomes:  Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (LO-3)  Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and wants to formulate...