Prior to beginning work on this journal, visit the Career ServicesLinks to an external site. webpage to learn about University of Arizona Global Campus Career and Alumni Services. Review the Digital Footprint: Build Your BrandLinks to an external site. and the Search for JobsLinks to...
Instructions - Coursework Two Individual Coursework 2 (CW2) This individual coursework counts 50% toward your final course mark. Course Learning Outcomes: This coursework has been designed to test your achievement of the following course learning outcomes (CLOs): Apply relevant marketing and consumer psychology...
What global marketing opportunities and challenges would you face if the simulation were based on a real-world international situation? Discuss the difference in the experience you would have without the assumptions built into the simulation (e.g., no cultural barriers, language, currency, tariffs, mode of...
Southwest Airlines and Whole Foods are businesses that practice conscious capitalism. Conduct research on either company. Identify, summarize, and defend three characteristics of either company that are consistent with conscious capitalism ideals. ...
Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy, pricing strategy, advertising strategy, and sales channel. Assess your business strategy and performance during...
Review the seven Ps of services marketing. How would they change your strategy in the simulation? How do the challenges of executing the additional Ps of services marketing relate to your previous, current, or potential work experiences based on industry? Provide specific examples. ...
Prior to beginning this discussion, please read Chapter 8: Importing, Exporting, and Sourcing, and Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text. First, select one of these companies: Walmart, Dunkin’ Donuts, Starbucks, McDonald’s, or Target. In your initial post, ...
In this week’s assignment, you will use the data you have collected so far to create the first half of your Marketing Plan. In Part 1, you will be analyzing your company and its market. The goal of this assignment is to really know your...
What do you believe are the advantages of "pricing power" for products or services as a marketing strategy? What are the disadvantages? Which environmental factors influence the decision to raise or lower pricing of products or services? ...
Determine the price you will charge for your product, or if you have chosen a service, determine its pricing (this may be based on an “average” price per service rendered). To complete this assignment, you must: Calculate the price of your...