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  Unit 4 Discussion: Pricing Strategies Unit 4 Discussion: Pricing StrategiesOverview:The marketing mix is a key set of tools within the microenvironment, which helps an organization produce the response it wants from their target market. It’s made of up the 4Ps, which include product, price,...

 Please read this article about KFC's new edible flavorful nail polished that were launched in HK market in 2016.  https://time.com/4319203/kfc-nail-polish/  Interestingly, all the google search results do not have any follow up of this product. Personally, I have friends in HK who cannot find this...

Assignment Imagine that you are the chief executive officer (CEO) of a corporation that hires interns to work in its Technical Communications Division.  As CEO, write an informational memorandum to the new interns, recommending techniques of effective writing in a professional setting and emphasizing the...

  Please answer the following questions:  1. Evaluate Abercrombie & Fitch's response (see pdf attached). What could the company have done better? (Hint: External research should be conducted to understand general advices on how companies should handle PR crisis like this. Then give Abercrombie &...