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Market planning Ag Market Planning The food and fiber supply chain is large, broad, and complicated. Understanding the supply chain will help you better understand the various markets and how marketing efforts must adapt to reflect specific areas within the chain. In this assignment, you...

 REQUIRED READINGS Chapter Eleven: Distribution Chapter Twelve: Promotion Chapter Thirteen: Advertising From Berkowitz, Eric N. Essentials of Health Care Marketing. Available from: VitalSource Bookshelf, (5th Edition). Jones & Bartlett Learning, 2021.  ASSIGNMENT SIX Question One: In recent years, several nationally known healthcare providers have established...

  REQUIRED READINGS Chapter Nine: Product Strategy Chapter Ten: Prices From Berkowitz, Eric N. Essentials of Health Care Marketing. Available from: VitalSource Bookshelf, (5th Edition). Jones & Bartlett Learning, 2021. Additonal Readings:  Sturm, A., & Tiedemann, F. (2013). Developing a consumer pricing strategy: as consumers take...

Evaluating High-End Fashion Luxury Marketplaces Objective: Create a comprehensive report describing two high-end fashion luxury marketplace websites that you like and two that you find less appealing, using the provided criteria below. Provide detailed insights and examples for each criterion to support your evaluation using...

Based on each of your C&K and Ganesan text readings( Chap. 2: Evolution of Business Ethics Coeckelbergh: pp. 1-29), detail your comparison of Adam Smith's ethics of capitalism with current general U.S. employment and labor issues. How does the promise of AI potentially intersect with...

  PEST Analysis Organizations are influenced and affected by what happens in the environments around them.  The foundation of any good marketing plan begins by scanning these environments.  The marketing environments we consider in this class are: Political/Regulatory/Legal Economic     ...

  Conduct a SWOT Analysis for Faculty Development of a college by outlining their “Strengths”, “Weaknesses”, “Opportunities”, and “Threats”.  Be creative and also to be specific as possible. Some things to think about: Strengths: What do they do well? What are their advantages? Weaknesses: What...

 Identify a not-for-profit organization that has demonstrated questionable ethics for this module’s journal assignment. Imagine that you are the CEO or a board member. Recommend a way to manage the situation. You can search the internet for the keywords unethical not-for-profit, ethical issues at nonprofit...

case study  3 pages  - Should Boston Beer attack the light beer market? If yes, why and how? If no, why and what should they do? - What is the specific contribution of each form of market research—taste tests, ZMETs, consumption data, etc.—to each...