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  Instructions REVIEW THE WRITING ASSIGNMENT INSTRUCTIONS (under Content) BEFORE STARTING. Coca-Cola/Costa Coffee Case Analysis (25% of the grade) The Case for this assignment is Case: Coca-Cola Brews a Hot Acquisition: Costa Coffee Find the case in Content>Course Resources>eReadings Cite this case as: Maamoun, A.,...

Instructions When people think of marketing, they may think of advertising or, possibly, pushy salespeople. However, marketing is much broader, with a focus on the customer and customer satisfaction. In addition, marketing is all about stimulating demand. Discuss how consumers make purchasing decisions based on...