05 Nov For this project, we’ll imagine a brand called Shadow that exists in the fast-fashion category alongside competitors like Gap, Uniqlo, and H&M. In the most current year, sales for Shad
For this project, we’ll imagine a brand called Shadow that exists in the fast-fashion category alongside competitors like Gap, Uniqlo, and H&M. In the most current year, sales for Shadow declined by 12% while most competitors were flat or up 2%-4%. Zara and H&M were...