Choose a company that is facing a significant marketing challenge, such as declining sales, negative brand reputation, or strong competition. Your assignment is to develop a comprehensive marketing strategy that addresses this challenge and helps the company achieve its goals. Your written report should include...
Using a nonprofit organization other than the one you selected for your marketing plan project, complete the following: Create an offer/opportunity matrix using Figure 3-4 on page 81 of Strategic Marketing for Nonprofit Organizations as your model. Explain your rationale for...
In this presentation assignment, you will be utilizing Microsoft PowerPoint to identify your client for your final project and discuss direct and indirect competitors for this client. As you list the competitors, explain why you chose these organizations. When creating a presentation, you have...
Give some brief history on Holiday Builders, what sets them apart from other builders like them, and who is their biggest competitor. What are the characteristics of a good sales specialist and how do you resonate with these. (Past jobs: Leasing consultant, hotel front desk...
After reading Achieving Growth and High Quality by Strategic Intent by Sheehan, compare the concept of strategic intent to Michael Porter's "generic" core strategies. What do you see as the pros and cons for nonprofits? Which would be the better strategy for your marketing plan...
Analyze the differences between organization-centric and audience-centric nonprofit organizations. Discuss some of the reasons that organizations evolve into audience-centric organizations. Provide examples of organizations that have experienced this change in perspective and how their marketing practices exemplify an audience-centric approach. Submission, APA, 2 pages max...
Briefly describe your experiences, if any, with nonprofit organizations and your reason(s) for taking this class. Next, visit CharityNavigator.org and select "Top Ten Lists" from the website menu at the top of the page. Select one positive and one negative list, choose a nonprofit from...
Read Chapter 9, 10, 11 and 12. Answer the below questions separately, use textbook citations. 1. When persuaders are faced with the decision of using a large number of weak arguments or a small number of strong arguments, what should they do? Why? 2. Compare...
For this week’s assignment, you have the task of writing both good news and bad news. When writing good news, remember to use the direct approach; however, when writing the bad news, use indirect approach. A single upload is fine, as long as each memo...
Product positioning assignment: In this assignment, you will develop a personality branding strategy for a celebrity of your choice (real or imagined, dead or alive) to promote a product or service. Present your personality branding strategy with all components above in a three to four-page...