Today, competition for products and services is fierce. Consumers have hundreds of shopping options, thanks to the Internet. If you don’t like what your local mall has to offer, go online and order from anywhere in the world. With so much competition, businesses must...
Consumers now spend as much time using their smartphones as they do watching TV, meaning marketers must meet customers where they are which is social media. Burger King KFC Olive Garden Chick-Fil-A...
Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the commercial holding the product, using the product, or talking about the product features. Other times businesses have the celebrity wear the product or talk about how they use the...
Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis...
Imagine that HR leadership is busy integrating the HR teams from both hospitals and they want to make sure department members are operating in concert with one another on a range of topics. Over the next several weeks, leadership plans to have...
Using the same organization selected in Week 1 for the course project. Presume that the organization you selected has recently implemented a customer relationship management (CRM) system. Research the key elements of a CRM system and defend at least three best practices...
Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis...
in 250 words with references answer the following Describe the different "types" of strategic alliance structures that can exist and some of the tradeoffs of each (e.g., equity and non-equity alliances). How do you know if a strategic alliance is "successful"? What criteria can...
This is a case study to help you understand the financial statements and learn how to work with financial data in excel. You will use the following scenario: Jenny Cochran, a graduate of The University of Tennessee with 4 years of experience as an equities...
Which of the 19 theories, models, and frameworks presented in Chapter 4 do you find most inspiring? Why? Try to select one that might apply to the social cause you intend to research. Textbook: Lee, N. R. and Kotler, P. (2023). Social marketing: Behavior...