Using the same organization selected in Week 1 for the course project. Presume that the organization you selected has recently implemented a customer relationship management (CRM) system. Research the key elements of a CRM system and defend at least three best practices...
Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis...
in 250 words with references answer the following Describe the different "types" of strategic alliance structures that can exist and some of the tradeoffs of each (e.g., equity and non-equity alliances). How do you know if a strategic alliance is "successful"? What criteria can...
This is a case study to help you understand the financial statements and learn how to work with financial data in excel. You will use the following scenario: Jenny Cochran, a graduate of The University of Tennessee with 4 years of experience as an equities...
Which of the 19 theories, models, and frameworks presented in Chapter 4 do you find most inspiring? Why? Try to select one that might apply to the social cause you intend to research. Textbook: Lee, N. R. and Kotler, P. (2023). Social marketing: Behavior...
Introduction In this week's assignment, you focus on using healthy competition and rewards to drive employees to perform their best. This will be the third part of your Motivational Game Plan. Scenario In your new position as General Manager for Hometown Cars, you are responsible...
in 8-10 slides The SBJ Presentation will involve introducing and sharing a feature story or article from SportsBusiness Journal (SBJ) of your choice that is related to sport licensing or sport strategic alliances. I have included an example and must include speaker notes must...
the topic is on The Adidas Performance Training App look at attached documents for help they are milestone 1 and 2 in 3-4 pages address the following must include references propose a marketing strategy for the price, placement, and promotion of your product or service,...
It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various businesses and pricing strategies. Match each business with the pricing strategy that you believe the business is using....
As a marketing consultant, you have been asked by one of the following streaming service companies to provide a one-page memo, casually known in marketing as a “Back of the Napkin” concept. This memo will explain the value proposition from an outsider’s perspective. Consider the...