Guidelines Submit your analysis of the organization’s current products/services, a plan for a new service offering, and a pricing strategy that incorporates non- monetary and financial costs and revenue goals. Portfolio Analysis Create a service/product opportunity matrix showing your organization’s current service offerings and...
Think about a personally rewarding nonprofit event that you participated in or read about. Describe the event or activity. Thinking about this nonprofit, how has it positioned its products? Did the branding effort distinguish the product or service from other options? Give specific examples. Submission,...
The Brand Equity Calculation will be for Delta Airlines! Please watch the recording in which the Application Assignment 2 is explained. The Slides for the Assignment have been attached. Please submit the Brand Equity Calculation. I'll also be adding the CLV Calculation for Delta to...
What recently launched nonprofit product/service succeeded by applying Robert Cooper's new product formula for success? Explain how the product/service met the six characteristics of superior new products. Now think of a new nonprofit service that did not meet the six characteristics, and explain why it...
Consider how you previously responded to a new product or service. Identify an example of a new product or service and discuss the different adopter categories and how they represent your voiceover response. Remember to use speaker notes for what you’d say if you were...
Although there is high diversity in the nature of services, they tend to exhibit five important characteristics. A service is typically: • Intangible • Inseparable from its producer •Variable in its characteristics • Perishable • Dependent on the involvement of the target audience in its...
The topic for the Marketing Proposal will be Branding and should be done in APA style! Please watch the recording in which the assignment is explained. The instructions for the assignment has been attached. Please read it completely to understand what it entails before bidding....
Select a well-known nonprofit brand. Briefly describe the tangible elements it uses to communicate with target audiences. Remember to use either speaker notes for what you’d say if you were presenting in person or submit a voiceover PowerPoint. Directions Your presentation should include a...
Discuss the relationship between successful products and branding. Provide specific examples of successful products/services that appealed to you. Explain why you feel their branding works. Submission, APA, 3 paragraphs ...
This Discussion Board (DB #2) is designed to help you understand that commercially successful innovation is based on research and numbers that prove demand. Provide an answer for the following three (3) questions in paragraph form using each question as the heading for each...