The purpose of this assignment is to understand the ongoing global issue regarding the U.S. government and Chinese company Huawei and have a broader perspective toward this issue as a potential global market manager. A senior Chinese official has accused the United States of...
Week 5 Discussion Forum (MKT6250 Healthcare Marketing) Discuss vertical marketing systems and their application in health care. What is Integrated Marketing Communications and why is it vital in health care? Week 5 Discussion Forum (ECO550 Managerial Economics) In...
Read the articles and prepare a brief summary of your key learnings. How would you use these learnings in developing a marketing plan? Submit about a half-page for each article (total - 1-page report) Reply to one classmate: Classmate 1: I will post once classmate...
Read Case 4: Competition and Quick Food Service (Page 82) from your textbook and provide answers to the 4 questions associated with the case. Your responses must be detailed and you should support your answers with information provided in the case and if needed, additional...
Part#1: Read the short article posted on Module 2: Are consumers getting less creeped out about being tracked online? NOTE: You MUST perform some additional research on the subject and use them to formulate your answers and support your arguments. Here are the three questions...
Whether you’re a first-time university student or returning to school after taking a break, it is important to set aside time to study and engage in your learning. And with the flexibility and autonomy that comes with being an online student, it is critical to schedule time to...
Think of a relevant PRODUCT or SERVICE you RECENTLY PURCHASED (NOTE: not allowed - food, coffee, groceries, car wash, movies, music, or any low-ticket frequent purchase). Answer the 5 questions on the search process you went through, using terminology from...
In this Module, you learnt about the 'Retailing Concept' (See page 16 in your textbook) and how it forms the basis of a strong Retail Strategy. For this discussion, pick your favorite retailer and identify how the retailer develops its retailing concept by discussing at...
Submit a short response to the following questions: How is technology changing the nature of customer service and service offerings? Which of the four provider gaps do you believe is hardest to close? Why? Post a brief...
Write a 2- to 3-page memo to the CEO of the company you’ve been assessing throughout the course, outlining your plan to create economic, social, and environmental value. In your memo, include the following items: An executive summary of the memo...