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Paper 4: Promotional Marketing  For this fourth assignment, continue to build off your last three papers. Please provide at least a 500-word Marketing Plan for your promotional strategy.     Based on your first three papers, determine how you will reach your customers as a business so they...

You’ve been randomly assigned a commercial with a hidden meaning to watch.  You will need to watch the videos (as often as needed) and then answer the following questions below. For this assignment, you will also need to find another YouTube-based commercial with a hidden...

   Compare your favorite brick-and-mortar department store to a similar online retailer. How does each leverage its value chain to achieve its goals? Discuss the advantages each offers over the other and describe the benefits each provides to you as a customer. Value Chain –...

   This assignment aims to evaluate and compare OSCM software packages from different companies by examining their capabilities and limitations. The goal is to provide a comprehensive business report with detailed analysis and recommendations, which will enhance your ability to assess and choose appropriate software...

 The key to marketing excellence is a sense of continual improvement, and as such, marketers must be constantly researching the rapidly emerging global marketplace and adjusting and adapting strategies to meet these requirements. When answering the questions below, remember marketers are facing an ever-crowded attention...

   Supply chain integration is a major contributing factor to organizational success. The goal of supply chain integration is alignment within the supply chain. As a business leader, how can you achieve greater supply chain integration with suppliers and customers? Amazon is a prime example...