Consumer Behavior Written Analysis Report Choose an industry close to your interests or career aspirations and conduct a 5 to 7 pages APA formatted comprehensive analysis. The goal is not just to regurgitate facts but to apply the principles we have explored throughout the course....
SWOT Analysis : STRENGTHS that you bring to the market and that make you a formidable competitor WEAKNESSES that you know you need to address, as your competition is aware of these (or may become aware) and will likely exploit...
For this module, you are required to complete a Written Case Analysis of approximately 200 words. Please read Thinking Critically About Ethical Issues, Case 11, p. 120. Identify the moral issue(s) and the parties involved; identify what virtues are at stake or which relationships of...
In a presentation, discuss a recent complex purchase decision that you made. Describe how the BCOS model applies to your product or service choice. Remember to use either speaker notes for what you’d say if you were presenting in person or submit a voiceover...
3-1D NP Discuss reference groups and their influence on nonprofit target audience behavior. Use specific examples. How can you, as a marketer, target a reference group? In other words, what makes a reference group attractive to a marketer? Submission, APA, 2 paragraphs ...
Choose a company that is facing a significant marketing challenge, such as declining sales, negative brand reputation, or strong competition. Your assignment is to develop a comprehensive marketing strategy that addresses this challenge and helps the company achieve its goals. Your written report should include...
Using a nonprofit organization other than the one you selected for your marketing plan project, complete the following: Create an offer/opportunity matrix using Figure 3-4 on page 81 of Strategic Marketing for Nonprofit Organizations as your model. Explain your rationale for...
In this presentation assignment, you will be utilizing Microsoft PowerPoint to identify your client for your final project and discuss direct and indirect competitors for this client. As you list the competitors, explain why you chose these organizations. When creating a presentation, you have...
Give some brief history on Holiday Builders, what sets them apart from other builders like them, and who is their biggest competitor. What are the characteristics of a good sales specialist and how do you resonate with these. (Past jobs: Leasing consultant, hotel front desk...
After reading Achieving Growth and High Quality by Strategic Intent by Sheehan, compare the concept of strategic intent to Michael Porter's "generic" core strategies. What do you see as the pros and cons for nonprofits? Which would be the better strategy for your marketing plan...