01 Jan Competency Evaluate the role consumer behavior plays in marketing. Scenario You are the marketing manager for Best Fitness. The firm markets athletic footwear, sportswear, and accessories. B
Competency Evaluate the role consumer behavior plays in marketing. Scenario You are the marketing manager for Best Fitness. The firm markets athletic footwear, sportswear, and accessories. Best Fitness has a reputation for manufacturing the finest products and is the leader in the industry. Recently...