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 DISCUSSION PREPARATION Read the article, The Potential and Pitfalls of Doing Business in Cuba. Prepare to discuss.  From the discussion preparation, examine two potential risks that could adversely affect operational effectiveness of U.S. multinational corporations that have plans to do business...

  In today’s global economy, investors and potential entrepreneurs must tap into the so-called “unexplored” market. In this aspect, health care establishments must use marketing, advertising, as well as sales strategies when pursuing new customers. For example, suppose a health care investor wanted to build...