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As you read Chapter 4 of the textbook and the lecture notes associated with this week, reflect on some organization you recognize for being the best. Briefly discuss how this organization builds its concepts of customer data dynamics and sub-concepts. Both the chapter reading materials...

  A maker of energy drinks is considering abandoning can containers and going exclusively to bottles because the sales manager believes customers prefer drinking from bottles. However, the vice president in charge of marketing is not convinced the sales manager is correct. Investigate this issue...

How is knowledge managed in your organization? Does your organization use any knowledge management tools, such as enterprise social networking tools, collaboration tools, to promote communication and proactively manage knowledge? What works well? What actually creates barriers to knowledge exchange...

 Discuss your background in surveys, both from a personal and  professional standpoint. Describe surveys you have participated in  including that which you were more apt to respond to and that which you  avoided. What type of data-gathering incentives work, and which ones do  not? If...