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1. Explain what is meant by cognitive dissonance. Why is this concept important to marketers? 2. Give two examples of services that show a good match between customer expectations and service delivery. Give two examples of services that do not show a good match. Explain...

Watch this video with Brenda Forde, CPA, MBA.TranscriptDownload Transcript Prior to beginning work on this discussion forum, watch the Week 2 Discussion video with Brenda Forde, CPA, MBA. Next, create a free LinkedIn account using the resource, LinkedIn Alumni Tool for University of Arizona Global Campus.Links to an external site.LinkedIn...

  Think of a change in a company with which you are familiar.  Respond to the following in a minimum of 175 words: Who were the stakeholders involved in this change? Discuss what concerns different stakeholders might have and how communication is needed to address those...

Prior to beginning work on this discussion forum, read Chapter 10 in the textbook. The value of a common stock is based on the present value of the future cash flows that will accrue to that stock. Of course, the present value calculation necessarily involves...

  Develop a strategic plan for the company you have used throughout this course and share it with stakeholders. Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation:  ...

 Read Hout, Porter, & Rudden's (1982) article and review the three examples of the companies that were successful in competing globally.  Each of the companies had a different approach to executing global strategy. In today's current global environment, why should a company engage in international business? Using a...

 Overview Investing in stocks is an option when planning for retirement or other financial management decisions. In this activity, you will research how to evaluate stocks as an investment option. Instructions In a 1-2-page paper, please respond to the following: Explain the...

Submit a project proposal for a fictitious or real project. A real project may be something you managed or are currently managing. What to Submit: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to...