17 Aug Provides comparisons/contrasts to previous literature AND practical lessons learned and/or recommendations you have for how the individuals and/or organizations involved could have used theory to more strategically organize the campaign to realize more favorable outcomes.
The purpose of this paper is to link theoretical/scholarly material about behavior change and communication to a “real world” campaign. It is required that this campaign be a past and completed campaign so that you will have a full understanding of the campaign materials and the...